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الكلمات الرئيسية والعبارات - SEO

20 فبراير, 2021

الكلمة الأساسية هي وحدة الكلام في النص (كلمة ، عبارة) ، والتي تحمل الحمل الدلالي الرئيسي للمحتوى. يتم استخدام الكلمات الرئيسية في محركات البحث لتحديد موضوع المحتوى وصلته بالاستعلام. في الواقع ، تعد الاستعلامات التي يدخلها المستخدمون هي المفاتيح التي تبحث بها الروبوتات عن المقالات ذات الصلة. ستحتوي نتائج البحث على روابط لنصوص تحتوي على هذه الكلمات الرئيسية.

يعتبر الإفراط في إشباع المقالة بالكلمات الرئيسية أو عدم وجودها هو السبب الرئيسي وراء انخفاض عدد المواقع في نتائج البحث. يتم تحديد العدد الأمثل للكلمات الرئيسية حسب تواترها ومستوى المنافسة وكمية النص. تستخدم Optimizers أدوات آلية مثل Yandex Wordstat و Google AdWords ، والخدمات والبرامج المدفوعة عبر الإنترنت لتخمين المفاتيح في عملية الترويج لتحسين محركات البحث للمواقع . إنهم يحددون بسرعة تواتر الكلمات الرئيسية ويقترحون عبارات مماثلة ، والتي يزيد استخدامها من أهمية الصفحات.

أضف تعليق

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