10 Good SEO practices to improve your Web Positioning
Getting positioned in the first places of the search engines is an SEO job that requires a lot of perseverance and above all a permanent analysis. Thus, to achieve effective SEO web positioning, you must put into practice good SEO practices within your digital marketing strategy. Now, the question is: What are those good SEO practices that could facilitate the development of an SEO strategy
Good SEO practices to improve your Web Positioning
Here is a list of good SEO practices that every digital marketer should consider.
1. Take into account the SEO implementation at the beginning of your project
The objective of all companies will be to position themselves in Google quickly and effectively. For this, SEO should be done from the moment the digital marketing strategy begins to develop. The idea is to do an initial planning and, with the help of an SEO agency, determine the following:
- Structure of the URLs. That includes the keyword and forms a short and friendly link. For this you can use URL shorteners.
- Name of the images. Name the images including the keyword or its synonyms, especially the cover of the articles.
- How to improve SEO On Page and Off Page. Optimization of the website, both internally and externally.
It does not matter if the strategy changes after the business and the competition are analyzed, the important thing is to consider these points from the beginning to have a clearer picture on how to achieve the goals of the company.
2. Design a responsive website
The percentage of users who use their mobile devices is increasing. For this reason, it is very important that the platforms designed for web portals can be adapted to any type of device.
This means that the content developed on the websites is adapted to be viewed in its mobile version. That is, nothing of the text, images or other elements that the websites contain is lost. Once this is achieved, users will prefer the website due to the ease of its usability.
3. Make a content calendar
Every Community Manager should build an editorial calendar or post planning to help them get organized. This tool is not only used to determine what type of content is going to be developed on a daily basis, but it will allow you to manage keywords as the months go by, know what content is liked by consumers, etc.
The reason for developing a content calendar is that organization is key to any web positioning strategy. Likewise, SEO positioning in Google takes into account the periodicity of content update. For this reason, a website that maintains a stable flow of content creation will be considered relevant and efficient by Google.
4. Keyword brainstorming
Searching for keywords is not as easy as it seems. Therefore, it is better to brainstorm with the work team to come up with the keywords that could help to achieve the expected positioning faster.
In fact, this must be related to establishing a general criterion of the topic that is going to be covered on the website. For example, when it comes to sites on specific topics such as medicine, education, economics, among others. In all these cases it is important to define the keywords with which it is intended to achieve the ideal positioning in search engines.
5. Original and Quality Content
The copied content does not attract attention and is also penalized by reducing its chances of SEO positioning. Google knows when you are copying information, so those who don't are rewarded with obtaining new and better positions.
Also, the originality and freshness of a content makes it look more attractive to consumers. Therefore, it is important to give them something different, to offer them content that includes something more than what they can find on other websites.
Finally, consider that effective content that follows good SEO practices for the positioning of a website must:
- Be unique.
- Respond efficiently to a question or doubt.
- Have relevant and interesting information.
- Adapt to any device.
6. Optimize the speed of your website
One of the factors that Google takes into account is the fast loading of web pages, as this helps to improve the user experience. To do this, you will have to optimize the images, the HTML code and everything that is necessary for your website to load quickly. It is useless if a web portal takes more than 1 minute to load. Neither the user nor Google himself could wait that long.
So, optimizing the speed of a web page should be one of your main goals for SEO positioning. Large images, high-volume multimedia files, or heavy designs have a solution. It's just a matter of the person in charge doing the optimization task properly.
7. Use of social networks
The reach that social networks get every day is incalculable. For this reason, you must necessarily have a presence in a social network that fits the business of the company. The objective is to increase traffic to the platform and as a consequence, climb in the ranking of search engine positions.
Without a doubt, social networks help a lot to achieve this since they are dissemination platforms that can help you increase website traffic organically. Therefore, it is necessary to have an efficient presence on social networks generating updated, optimized and interesting content.
8. Effective landing page
A landing page can be an efficient tool to amplify the contact between the user and the brand. Its purpose is to convert users into potential customers through calls to action or “call to action” that invite them to interact with other content on the page.
This resource will lead users to take a specific action that benefits the brand and in many cases generates profitability. Therefore, the development of the landing page must still be focused on the consumer.
9. Use XML Sitemap file and RSS
Another of the most important SEO techniques is the use of RSS and XML Sitemap files. If a brand needs to let Google know that it has new information and wants to make updates to its website, the best way to notify it is by using RSS feeds.
It is very important to send the XML Sitemap to the search platform. Since in this way, the user can ensure that the information is true and current. In the same way, you can have a map of the content that is included in the website according to the pages, categories and other elements.
10. Optimize the structure of the website
This will not only help Google to crawl a brand's website faster, but it will also allow the user to make their stay within the portal more pleasant. It is recommended that the main pages are accessible from the main page, so that the search is not tedious. Likewise, it must have a correct wording and include the keywords that identify your website.
In addition, the website must be properly organized, with tabs for each category and specific sections. For example, it should be easy to find the contact section, the articles and news area, the history of the brand, among others. Remember that it is also important to optimize the images and multimedia resources that you include on the site.
Conclusion on good SEO practices
The objective of this article is to make a short summary of 10 good practices that could help optimize the positioning of a company's website. However, there are many more, but we consider that these are the main ones and that taking them into account, it is possible to achieve or at least begin to draw an effective SEO positioning.