digital marketing company
Digital is now part of our daily life. Every day we spend several hours on our screens. This is a major change in our society, from the simple use of a smartphone to the use of Big Data; The rise of new technologies has changed the way of doing business in recent decades.
The future challenge for the company will be to ensure its digital transformation, which is often a source of apprehension and questions. To achieve this, digital marketing agencies help ensure a successful and smooth transition for companies. By definition, a digital agency accompanies its clients from start to finish, that is to say from the raising of needs to digital solutions.
These solutions can be multiple, from the creation of a website, to the development of a mobile application through the deployment of Google Ads campaigns, the agency must be able to offer a broad and tailor-made strategy.
To successfully cover all these solutions, the marketing agency must bring together a set of versatile and competent employees in several areas: design, development, community management, SEO, etc.
Definition of digital marketing
Marketing has evolved a lot from an outmarketing strategy to an inbound marketing strategy. Developments in line with new consumption habits. Omnichannel, e-commerce, price comparison… So many changes that have led companies to reinvent themselves. Because the consumer has become a volatile, demanding and connected person, bringing new constraints to businesses.
Today digital marketing has become an important issue for companies looking for renewal. Digital marketing encompasses a set of practices aimed at promoting the business, generating leads and retaining customers. Digital media such as website, social media, SEO, inbound marketing, data, local marketing and various emailing campaigns ... are used to implement this digital strategy.
Digital marketing intervenes in all sectors of activity and uses a set of levers. It gives real benefits to companies, not only to create a relationship of proximity and trust but also to probe the requirements of consumers.
Digital marketing gives companies the opportunity to control their costs while carrying out more interesting and profitable actions. Opening up to an increasingly large market, digital is aimed at a large number of customers at all times.
Companies looking for visibility on social media or on search engines have every interest in moving towards a digitalization process. Understanding digital is now vital.
Why go through a digital marketing agency
Digital is the new point of contact for customer relations, many levers exist to activate its presence on the internet. However, developing an effective and sustainable digital strategy requires a set of skills. For real results, the need to call on a specialized marketing agency is essential.
Like any business, your goal is to increase your bottom line. This requires an increase in your sales on the Internet and to do so, it is a set of levers that will have to be activated; start by increasing your visibility on the web.
To increase your presence on the Internet is to use all possible channels. To do so, a marketing agency will help you on several levels:
- Know your target and your buyers personae:
Really knowing your target is the start of a visibility strategy. Likewise, developing your buyers personae is an important step in providing the best possible offer and developing an effective strategy. A buyer persona is the fictitious representation of your ideal customer based on a set of biographical, demographic or even psychological information.
Thanks to the representation of your ideal client or perfect client, all your marketing campaigns will have to take this profile into account in order to achieve precise targeting. There is no point in reaching millions of people, we prefer to focus on your real potential customers!
Do an audit of your current situation:
Now is the time to take stock, a digital marketing agency will help you assess your positive points and areas for improvement. Identifying your gaps is a first step in a strategy process because they will constitute real growth levers. So if you suffer from a weak content strategy, the web marketing agency will help you generate qualitative and relevant content, thus promoting traffic and notoriety.
- Establish a strategy and an action plan:
Thanks to the audit, the web marketing agency will be able to create a tailor-made digital strategy for you to achieve your goals. Implementation of a content strategy, campaigns, reporting ...
All these steps will allow you to be more visible on the internet, generate leads, develop notoriety or even strengthen loyalty. It is this set that will form a virtuous circle and increase your turnover.
One of the great advantages of digital marketing is that everything is absolutely traceable. It is therefore important to choose an agency that will be able to show you visible and measurable results. If you're wondering about your return on investment, this is one topic we'll cover. Using a web marketing agency also helps increase your return on investment. To do this, an agency makes sure to offer you a winning approach.
- Develop a precise strategic plan:
The return on investment of your marketing budget is essentially based on defining clear objectives. Knowing how to anticipate potential risks and implement preventive measures are actions that avoid unpleasant surprises.
- Measure beyond "likes" and "shares":
A marketing agency cannot repeat it enough, we can no longer simply count "likes" and "shares" on social media to measure the effectiveness of a strategy.
You have to have precise figures and concrete facts in order to be able to do a relevant analysis. To do so, it is thanks to key performance indicators that this is measurable: number of leads generated, traffic, conversion rate ... there are a multitude of them.
- Know how to optimize your SEO:
According to the HubSpot Inbound Marketing report, SEO tops the list of business concerns in 2021. Although many companies find SEO easy to implement or requires no investment financial, it turns out to be more complex than it looks and requires a lot of time and internal resources. To hope for a return on investment from SEO, several rules must be known to respond to the Google algorithm, an agency can lighten this task for you or provide support
- Use marketing automation:
At a time when digital marketing is leading its revolution, marketing automation is emerging as the technique in vogue. An often overlooked technique of the future used by some web marketing agencies, this saves you significant time on the conversion process. To name just one number, companies that use it get a 200% higher conversion rate. (Source: Oracle)
- Landing page optimization:
Yet another element that will increase your return on investment is the landing page. The stakes are high, converting a visitor into a prospect. To build landing pages that trigger levers of persuasion, a digital agency is an ideal solution.
A landing page, understand the landing page in French, is the key page in your transformation. Visitors must find the strengths of your solution there to be convinced of your solution and fill out a contact form.
- Use paid campaigns
Unlike SEO, Google Ads campaigns offer immediate results and cost control in real time. In order to increase your return on investment, it will be essential to carry out this operation on impactful keywords and to set up a regular analysis of the results.
You will understand that having recourse to a digital marketing agency, an expert in inbound marketing, will make your job easier. A digital strategy takes a long time to put in place and requires real know-how, delegating this task will allow you to refocus on your core business.
Services offered by a digital marketing agency
Defining needs is the most important step in setting up your digital marketing strategy. Don't hesitate to linger to set priorities. An external agency can assist you in this process. She will be able to give you the right techniques and see your weaknesses.
In the B2B sector, the buying process is more complex and above all longer. This is why your goal is often lead generation (creation of a contact card). It is like collecting information about a potential customer. This information will allow the company to get in touch with him and provide him with the most personalized offer possible.
To generate potential customers, we must therefore succeed in obtaining information about them that will allow us to contact them later. Most of the time, this involves creating a landing page with content made available to the customer (brochure, white paper, etc.) available in exchange for an e-mail address, for example.
We can also generate it via other tools of our content strategy: blogs, newsletters, social networks, SEO / SEM ... But remember that the goal of this step is to obtain information on the visitor: a phone or another email address.
The implementation of conversion tools is therefore a very important element of the marketing strategy and this also involves quality in the content offered, but also in the form (video, photos, computer graphics, white paper, blog article …).
Your content needs to be relevant to your target audience and send them the right message at the right time. Hence the interest of developing a buyer personae as seen above.
But what to do with all this information
You will have to, if it is not already done, switch to a data management system also called CRM. This tool can be set up by your marketing agency, it will allow you to create a database by collecting information. This will prove particularly useful in the development of an e-mail campaign, among other things.
Marketing automation has become the new solution that facilitates and optimizes the follow-up of contacts. Algorithms exist and make it possible to determine when is the best time to automatically send a personalized email to a prospect. Major advances that reduce the time spent manually on the various platforms.
A specialized agency will allow you to manage the marketing processes related to your website and your social networks. This marketing is based on the behavior of Internet users to send them targeted messages.